券商配资 Apple Set to Join Foldable Market, Challenging Samsung and Huawei_again_at_growth

TMTPOST -- Samsung has once again poked fun at Apple in a new Galaxy Z Fold7 commercial. The ad mocked the iPhone’s inability to stand steadily on a table券商配资, contrasting that with Samsung’s foldable, which can sit upright and even split the screen to play two videos at once.

The jab underscores a reality that has long frustrated Apple fans: while every major smartphone brand has already launched foldable models, Apple has yet to respond. That gap won’t last forever. Multiple reports suggest Apple is preparing its first foldable iPhone for a 2026 debut. Analysts say the move could trigger a major reshuffle in the global smartphone market, accelerate adoption of foldable technology, and shift the basis of competition from hardware innovation to software ecosystems.

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Six years after they first appeared, foldable smartphones are regaining momentum. According to IDC, global foldable shipments are expected to reach 19.83 million units in 2025, up 6% year over year. By 2029, shipments are forecast to climb to 27.29 million units, representing a five-year compound annual growth rate of 7.8%.

Those numbers may look modest compared to the explosive double-digit growth of early years. But in a smartphone market that has struggled with stagnation, foldables are delivering something the industry desperately needs: growth in the high end, where margins are richer.

“Foldables are no longer just flashy prototypes—they’ve matured into legitimate premium devices,” said IDC Asia-Pacific Senior Research Manager Huang Zixing. “For manufacturers, they are the fastest way to push into higher price tiers and elevate brand positioning.”

Chinese smartphone makers have been particularly aggressive. Advances in hinge design, display durability, weight reduction, and slimmer form factors have improved consumer perception. That, in turn, has fueled higher adoption, especially in markets like China, now the world’s largest foldable smartphone market.

In the first half of 2025, shipments of foldable phones in China reached 4.98 million units券商配资, up 12.6% year over year and representing nearly half the global market. IDC projects China will maintain more than 40% of global foldable sales over the next five years.

发布于：北京市

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